I was disappointed (on several levels) when Scott Adams, the creator of Dilbert, said that he planned to blog less in the future. Influential Marketing Blog put up an interesting post earlier this week about what went wrong for Adams with his blog.

The take home message is:

"The problem for Scott is that the voice many Dilbert readers expect from him is the voice of Dilbert ... not the voice of Scott Adams. ... the Dilbert Blog, written in the voice of Scott Adams created a blog dissonance. Free or not free, if your blog ends up having a different voice than what your audience expects, then you may need to come to a similar realization about your blog. "