Awhile ago, I put up a post about NPR's program "This Is Your Brain on Commercials." I noted that the title has a distinct similarity to the old anti-drug campaign "This is your brain. This is your brain on drugs."

So I was amused to see a New York Times article called "This Is Your Brain on Politics."

Clearly something about this is irresistible to journalists.

The ad campaign these titles are referencing dates back to 1987. Incredibly simple ad, but very effective. So much so that it's become part of popular culture.

That's good advertising.