This has fallen a little to the wayside recently, but when I started this blog I wrote more about design. I've found through experience what most marketers know — good design can have a huge impact on the success of a piece.

So I was interested to see a post over at Neuromarketing about the effect of the Golden Mean on people's perceptions of art. As is usual for me, I'm not entirely convinced by the research, but they write:

"From a neuromarketing standpoint, it’s interesting to know that a positive response to specifically proportioned shapes is built into our brains. ... graphic designers and commercial artists should be aware of our brains’ preference for this proportion and use it when appropriate."