I'm at the tail end of writing up copy for a commercial website, so articles about writing for the web keep catching my eye. (I wrote in a couple previous posts about the strategy and structure of web writing.)

I just found some down-to-earth advice on editing your own work by copyblogger. The author points out it's tough to do, and she's completely right.

It's tempting to assign it to ego — the subconscious belief that most people have that whatever they do is great and blinds them to their own faults (for more this, check out this post from NeuroMarketing). I think, though, that what gets most people is that they read what is not there. When people re-read their copy, their thought process is so obvious to them, they miss that it might not be obvious to everyone else. (This tendency would certainly explain some of the emails that get sent back and forth.)

In the post, she makes some great suggestions about how to get around the editing mental block.