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Ripple Effects

The Financial Times recently ran an article on how problems in the subprime market are likely to affect profits from ads: Internet groups brace for subprime fallout

From the article: "According to data from Nielsen/NetRatings, mortgage lenders Countrywide and Low Rate Source were two of the 10 biggest online advertisers in the US in July."

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This page contains a single entry from the blog posted on September 11, 2007 5:35 PM.

The previous post in this blog was Constructing a Creative Brief.

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