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Research on Viral Campaigns

Online Media Daily has a news article about why viral campaigns are not working as well as was hoped: Viral Campaigns Falling Short, Says Jupiter Research. According to the research, only 15% of the campaigns achieved the goal of getting the marketers' message to go viral.

(I found this article via a post on Seth Godin's blog.)

Posted by Tabitha Granshaw on September 6, 2007 5:34 PM |

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