It's a truism in real estate circles that the two most important areas when selling a house are the kitchen and the bathroom. These are also the two areas where liquid hand soaps are most likely to be found. Which makes the lack of aesthetic appeal for most liquid hand soaps puzzling; there's a distinct tendency toward bright colors and ugly bottles.

So I was interested in a recent post put up by Dooce. The soaps she mentions are an interesting combination; soap bottles with great aesthetics and that match up with consumers' renewed interest in the environment.

Whether this company did it by accident or design (though I have to assume it was after careful market research), they identified and are filling a hole in the market. To the point where Dooce, an influential blogger, will voluntarily write an entire post, complete with beautiful shots of the product, about how wonderful the soap is.