Avatars and Marketing
One of the more interesting niche marketing blogs out there is Neuromarketing: Where Brain Science and Marketing Meet. They find the cross roads between neuroscience and marketing and post some interesting articles.
A story in the Wall Street Journal suggests that people are responding more and more to avatars in online social games as if they are having face-to-face interactions. In a recent article, Neuromarketing takes this up and looks at a few ways that marketers can take advantage of this reaction.
