« Titles: What to Capitalize and What to Leave Alone | Main | A Brief Look at Multivariate Testing »

Avatars and Marketing

One of the more interesting niche marketing blogs out there is Neuromarketing: Where Brain Science and Marketing Meet. They find the cross roads between neuroscience and marketing and post some interesting articles.

A story in the Wall Street Journal suggests that people are responding more and more to avatars in online social games as if they are having face-to-face interactions. In a recent article, Neuromarketing takes this up and looks at a few ways that marketers can take advantage of this reaction.

TrackBack

TrackBack URL for this entry:
http://gazator.com/mt/mt-tb.cgi/9

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

About

This page contains a single entry from the blog posted on August 15, 2007 2:37 PM.

The previous post in this blog was Titles: What to Capitalize and What to Leave Alone.

The next post in this blog is A Brief Look at Multivariate Testing.

Many more can be found on the main index page or by looking through the archives.

Contact Me

Powered by
Movable Type 3.35