In this weblog, I'm going to talk about marketing and I plan to cover basic information that all marketers should know.

Design and copy will come up a lot, because it's difficult to be a good marketer without knowing the basics, whether you're the one putting the pieces together or you're giving feedback to the creative team.

Modern marketing also has an analytical side: running comparisons and then analyzing how the changes affect overall response rates. This is one of the funnest parts of marketing; rolling up the sleeves and seeing what worked.

Personally, I'm not happy just observing that something affects the response, though, I also want to know why. Once the whys are known, it allows the will bes to be predicted. With that in mind, I'll also pull the occasional neuroscience or psychology article and see what can be derived about why people behave the way they do, and how all of this relates back to the design and copy.

These topics are a starting point &mdash ideas that all marketers should be familiar with. This weblog will evolve in time, though, and it won't be restricted to the topics outlined here. With that in mind, comments, suggestions and questions will always be welcome.