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Recently I've posted on split testing and multivariate testing. While researching these posts, I came across an article by Jakob Nielsen, a web usability expert: Putting A/B Testing in Its Place.
Nielsen's article has been around for awhile (for instance, he only discusses A/B testing, not multivariate testing as well) but it is an interesting read for marketers who are optimizing a website.
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This page contains a single entry from the blog posted on August 17, 2007 10:26 AM.
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